Sometimes, real-world data is expensive, time consuming or just difficult to obtain. For example, when the data that needs to be collected corresponds to situations/phenomena that are not frequent and/or happen randomly.

In these cases, synthetic data, which is data generated artificially, is a good alternative to real-world data. Synthetic data has a number of advantages over real-world data:

• The dataset can be generated totally balanced, so there are no parts of the data that are disproportionately represented or under represented.
• It does not contain sensitive information, so it is not subject to the privacy regulations.

Sigma has the experience, knowledge and tools to create text, speech and image synthetic data.